Fame has its limits - or does it?


A number of Donald Trump’s PR advisers have come and gone, sometimes in ludicrous circumstances.

As one crawls off stage, another bright spark pops up to give it a go, despite evidence their boss's behaviour is unfit for someone in public office. Can you imagine someone like that heading a corporation without any apparent checks and balances?

Given the US President’s role is critical to the future of the world, it seems the great democracy ruled by the wisest constitution ever devised hasn’t a clue how to get rid of the man in the Oval Office. And so, he is allowed to carry on giving jobs to his family, while professionals – who think they can sort out the White House – leave in despair.

What do the President’s professional advisers think they are getting? Five minutes of fame? When the dust settles and he is a just a bad memory, will the fact they had the job be enough to gull some consultancy or company into giving them a senior role in communication? Sadly, I would guess so.

There is something corrupting about fame, and to work in the White House is to achieve a celebrity status without a great deal of effort or merit. Publicity is all, and maybe any publicity really is good publicity.

Shame and failure haven’t stopped some big names surviving in the PR industry. In the UK, some of them have even achieved high public status.

Once was a time when PR hacks wouldn’t admit to working for big tobacco. I imagine advising the mafia falls into the same category. How long before “worked for Donald Trump” beats them all?