Ziena is an award-winning brand, communication and reputation management strategist. She has advised Ministers, Boards and C-suite executives, and supported New Zealand’s leading businesses grow their reputation and revenue.
Prior to joining SenateSHJ, Ziena spent 10 years in Asia, in the roles of Regional Director — South & South East Asia for Education New Zealand, as New Zealand Trade Commissioner to Singapore, and as Head of North Asia Marketing and Communication for New Zealand Trade and Enterprise.
Ziena has received several international awards including the Public Affairs Asia Gold Standard for Country/Trade Promotion and Asia Pacific PRWeek awards. Earlier in her career she was recognised as New Zealand’s Young PR Practitioner of the Year. More recently, Ziena was a finalist in the global category of the New Zealand Women of Influence awards.
Ziena has presented and advised on diversity and inclusion, including publishing internationally in the book Workforce Diversity: Global Perspectives. She is an Advisory Board Member of New Zealand Asian Leaders; an Established Member of Superdiverse Women; and a Member of the New Zealand Institute of Directors.